
I am posing this question because today I brought to work 2 boxes full of old books that I no longer want and there are quite a few book worms at Win4now.
I think the difference is all in the personalisation. I got a 'thank you' in many guises, and 'are you sure? that's brill thanks!' for giving away the books to my colleagues.
Whereas if you print off a voucher code from a website you think that your doing them a favour and they obviously want you to do it, so you aren't as grateful to the company for your special offer.
For instance: I went to Pizza Express last weekend using a 2 4 1 voucher. The place was packed and you could see lots of tables giving the vouchers to the waitress's- this is successful marketing! Looking around though everyone looked kind of embarrassed; wondering if the waitress's thought less of them and if the food would be as good if we showed the voucher before placing the order. Of course none of this was true, companies giving voucher codes have done all the background checking and they really do want you to use them!
There is a real difference in emotions when winning prizes though. You don't feel inferior or cheap - just lucky and it cheers you up for a long time after the initial news sinks in. Everyone like to win something! It gives you a natural high that voucher codes and freebies can't compete with.
Plus you get a personal email or phone call from a real person in our office, that's why on most of our winners comments you can see people saying thank you to Joy ( our receptionist - she gets the glory of our hard work! )
So do you agree? What do you prefer? A Win, A Freebie or a Voucher?
Or is the best option in fact donating things to good causes? Should I have given the books to a charity shop? opps...