Monday, June 16, 2008

Red Bull Flugtag & branding

I watched the UK's Redbull Flugtag 2008 on TV yesterday for the first time and rolled about laughing. It was hilarious!

Basically a team of people make a flying machine and launch themselves off a huge ramp into Hyde Park lake, then they get marked on creativity, performance and distance flown.

It got me thinking what a great branding exercise it was for Redbull who often sponsor extreme sports events & silly stuff like flug tag. So I might mention this to my boss later and see if we could do a Win4now flugtag next year.... I can see us now riding a big orange shaped paper mache plane straight onto Heathrow's terminal 5 :)

Right back to the Fun4now clues!
June famous landmark - Tartan, Kilts & Bagpipes
June mystery image - they also come in plastic packets, but this example is a 'box of'

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