Monday, October 19, 2009

Voucher codes quality

I used some of my voucher codes offers on Friday night but had mixed feelings about the quality of the offers received.

The first voucher was for free cocktails at a bar/restaurant called Olive in Sheffield and the service and quality was great. I could pick any cocktail with no price limit. Brilliant. I left a satisfied freebie hunter and would definitely go back now that I have had my free trial and spend my hard earn't cash. Consumer & voucher provider both happy.

The second voucher was for another cocktail offer at the posh west one complex (I can't remember it's name it's that memorable! ) and we were very disappointed. The cocktail pitcher was described as 'champagne' but was really cheapo fizzy rose wine with a sticky syrup. Nasty. Not only will we not go back, but we will also recommend others don't go there.

The moral of the story for me is that if a company is going to offer a freebie or prize make sure it's a good one.
Don't trick the consumer and don't offer us tat. It will subsequently have a negative branding effect.

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